Tacoma is in the Seattle metro area, 25 miles from downtown Seattle, in the western part of Washington. The Washington state capital, Olympia, is 26 miles to the southwest of Tacoma. Beyond Seattle, the next major market is Portland at 120 miles to the south. Tacoma is the largest covered city among nearby markets including Lakewood and Federal Way.
Tacoma has a population of 203,446, ranking 3rd of 28 covered Washington cities and accounting for about 6.9% of their total population. Tacoma is in the western part of Washington (the Pacific Coast). Businesses in Tacoma compete for both Tacoma-specific searches — where Tacoma proximity and a complete local profile give them a direct advantage — and for the broader Seattle-area queries where a strong Tacoma presence can still convert metro-area customers. Pierce County also includes our covered cities of Lakewood, Puyallup, giving multi-location programs across the county a natural hub. Tacoma is a coastal market — businesses here serve both year-round residents and visitor-driven demand, which produces distinct seasonal search-volume patterns.
Tacoma (203,446) is the largest among nearby covered cities including Lakewood (59,097), Federal Way (92,734), Puyallup (38,609). In Pierce County, we also cover Lakewood (59,097), Puyallup (38,609) — creating natural multi-city program opportunities for businesses operating across the area. The Seattle–Portland corridor (25 mi to 120 mi from Tacoma) represents the competitive metro backdrop that shapes what Tacoma businesses need to rank for.
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