Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Local Citations?
The top 50 international citation sources plus the country-specific directories that actually feed local results.
Discipline: Link Building
Typical outcome: Four gates every prospect passes them, most do not
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Local Citations
For a business with a service area, citations are not a link tactic — they are how the map pack and local AI answers verify you are real. We build and correct listings across the top 50 international sources and the country and sector directories that matter in your market, with your name, address and phone identical everywhere. Inconsistent NAP is one of the few genuinely mechanical local ranking problems, and it is usually the cheapest thing on any local roadmap to fix.
The patterns we see across new audits — and the fixes baked into every engagement.
The same business, three phone numbers
A tracking number on one directory, the old landline on another, the mobile on a third. Every variant is a reason for Google to doubt which record is yours.
Listings nobody has ever claimed
Aggregators created a record for you years ago from a data feed. Unclaimed, it keeps publishing whatever it was seeded with.
Duplicates competing with each other
Two listings for one location split reviews, photos and signals, and neither ranks as well as the merged record would.
Corrections that keep reverting
You fix the address and it comes back wrong, because the aggregator upstream was never corrected and re-publishes the old data on its next push.
Country and sector-specific directories for your market
NAP consistency audited and corrected, not just submitted
Additional Value:
Duplicate and abandoned listing cleanup
Built to support the map pack, not just to exist
What makes this work hold up
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Local Citations
A proven 4-step framework that compresses time to results without cutting corners.
01
Link Gap and Authority Audit
A senior analyst benchmarks your backlink profile against the three competitors who outrank you and flags any toxic links dragging you down. You leave knowing exactly how many quality links you need to close the gap.
02
Prospecting and Story Angles
We build a vetted target list of relevant publications and craft data-led story angles your vertical actually cares about. Every prospect is scored on real traffic and topical relevance, never on inflated domain metrics alone.
03
Outreach and Placement
Our team runs personalized outreach, HARO responses, and digital PR pitches, then secures placements on editorially reviewed sites. We never buy links from networks or use private blog farms.
04
Verify and Report
Every live link is screenshotted, verified for follow status, and logged on your dashboard with its referring traffic and authority. A weekly Loom shows new placements and the ranking movement they drive.
01
Audit before submission
Find what already exists — including the wrong ones
Most local businesses already appear in dozens of places they never submitted to, seeded from data aggregators, old phone books and scraped records. Adding fresh listings on top of that leaves the contradictions in place.
So the first pass is discovery: every existing mention, its details, and whether it is claimed. Corrections and merges come before anything new is created.
Discovery across directories, aggregators and scraped sources
Every variant of name, address and phone recorded
Duplicates merged or closed rather than ignored
Upstream aggregators corrected so fixes hold
02
Which sources actually matter
Fifty that count, not five hundred that do not
The top international sources are the same everywhere, and after that it is local: the country directories, the chamber and trade bodies, and the sector-specific sites that genuinely feed local results in your market. A bulk submission to five hundred sites buys noise and a cleanup bill.
We work the list that matters for where you actually trade, and tell you which ones we are deliberately skipping.
Top international citation sources, claimed and completed
Country and sector directories that carry weight locally
Chamber, trade-body and association records
A written list of what we skipped and why
03
Where citations stop
They verify you exist; they will not rank you on their own
Consistent citations remove a mechanical obstacle. They do not substitute for a Google Business Profile that is properly built, for reviews, or for pages with genuine local relevance — those are the things that actually move the map pack.
And if your business has no service area at all, this is not a line item you need. We would rather say that than sell it.
A precondition for local ranking, not a cause of it
Paired with Google Business Profile and review work
Recommended against where there is no service area
Handed over as a maintained sheet you keep
How this runs
What the engagement commits to
Not averages, and not a result we are promising in advance — the terms every placement on this service has to clear, and what we do when one goes bad.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Four gates
Every prospect passes them, most do not
Refused
Networks, exchanges and paid placements
Same day
Placements logged with a screenshot
100%
Links verified live and follow-checked
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
How many citations do we need?
It is not a count. What matters is that the records which already exist agree with each other, that the ones carrying weight in your market are claimed, and that the aggregators feeding them hold the right data. A hundred inconsistent listings are worse than thirty correct ones.
Do citations still matter?
For anything with a service area, yes — not as a ranking lever but as verification. Conflicting details are one of the few genuinely mechanical local problems left, and usually the cheapest thing on a local roadmap to fix.
What counts as inconsistent?
Anything a matching system would read as a different record: "St" against "Street", a suite number present in one place and missing in another, a tracking number instead of the published one, or an old trading name. One character is enough for a duplicate to form.
We have no storefront. Is this worth buying?
Usually not, and we will say so during the audit rather than after the invoice. Businesses that serve customers remotely need entity and foundation work instead — a different service with a different job.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Rao Saqlain
Head of Off-Page & Authority
Link building · digital PR · off-site authority
Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Saleha Jabeen
Parasite SEO Specialist
Parasite SEO · gray-niche rankings · high-DR platforms
Parasite SEO specialist. Ranks offers in highly competitive and gray niches by borrowing the authority of high-DR platforms — landing page-one visibility in days, not months, right alongside the media giants Google already trusts.
See your link profile the way a competitor sees it.
Drop your domain and we will pull the profile. You get the gap between you and the sites above you — and a straight answer on whether links are genuinely what is holding you back.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
They compressed what we expected to be a nine-month sandbox into a couple of months. The authority plan and outreach stack were exactly what a brand-new site needed.
Filip Gavrilovski
iGaming acquisition lead
Slide 2 of 8
The outreach campaign was completed efficiently and communicated clearly throughout. Everything arrived as agreed — I looked forward to the next round.
Graham Wire
Agency owner
Slide 3 of 8
We keep coming back because the work is dependable. Content that aligns with our SEO goals, delivered exactly when they say it will be.
Jake Brown
Marketing director
Slide 4 of 8
We've returned for multiple content and link projects because the quality is always dependable. Well-structured work and a genuinely straightforward process.
Jason Berkowitz
Agency owner
Slide 5 of 8
They consistently identify high-quality opportunities, keep communication clear, and deliver exactly what we need. A partnership we plan to keep.
Jessica Levenson
Marketing director
Slide 6 of 8
We've used the team for outreach several times and they stay consistently reliable. Quality placements, clear communication, and excellent value.
Jonathan Gili-Ross
Startup founder
Slide 7 of 8
A very strategic approach to link building — quality placements, transparent progress, and a level of consistency that made a noticeable difference.
Kerry-Ann Davies
Marketing director
Slide 8 of 8
Delivered everything within a few days without compromising quality. Fast, professional, and consistently reliable across every campaign.
Kit Cresswell
Agency owner
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