
Agent loop + tool schema design
Integral part of our Custom AI Agents strategy.
Bespoke agents that reason over your data and take real actions in your stack via tool-use and function-calling.

Brands across the industries we serve
Bespoke agents that reason over your data and take real actions in your stack via tool-use and function-calling.
About This Service
We design the agent loop for your job: which model, which tools, what it is allowed to do, and when a human takes over. Multi-step orchestration, structured tool-calling, retries and fallbacks — built against a spec and an eval set so behaviour is measurable, not vibes.
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Structured function-calling
Multi-step orchestration
Human-in-the-loop handoff
Spec-driven eval set
Pain Points
The patterns we see across new audits — and the fixes baked into every engagement.
A slick agent demo that falls over under real use is worthless. We build production-grade agents with evals and guardrails.
Unbounded agents make things up and act wrongly. We build guardrails, grounding and evaluation in.
An agent that can't touch your systems is a toy. We wire agents into your tools, data and workflows.
Un-evaluated agents drift and fail silently. We build evals and monitoring so quality is measured.

Measurable Results
Every Custom AI Agents engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Brands Ranked
Industries
Client Rating
Features
Integral part of our Custom AI Agents strategy.
Integral part of our Custom AI Agents strategy.
Integral part of our Custom AI Agents strategy.
Added value to maximize your return on investment.
Added value to maximize your return on investment.

No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Our Process
A proven 4-step framework that compresses time to results without cutting corners.
Benchmark where Custom AI Agents stands today, surface the highest-leverage opportunities, agree on the KPIs we'll be measured on.
A senior strategist sequences the 90-day roadmap with quick wins front-loaded and moat plays scoped behind them.
The pod ships work weekly — instrumentation, deliverables and dashboards updated against the KPIs you signed off on.
Monthly reviews recalibrate the roadmap. Wins compound, the program keeps moving, every dollar stays accountable.

Anyone can demo an AI agent; shipping one that works reliably under real traffic is engineering. We build custom agents production-grade: proper architecture, error handling, guardrails, grounding against your data, and evals — so the agent performs safely and consistently in production, not just in a screenshot. Production-readiness is exactly what separates a real agent from a demo that falls over the first time a customer uses it.

An agent that can't access your systems, tools and data is a toy — the value is in an agent that actually does things. We integrate agents into your stack (tools, APIs, data, and MCP where it fits) and ground them in your real information, so they take real actions and answer from your truth, not a generic model's guesses. Deep integration and grounding are what make an agent genuinely useful rather than a chat gimmick.

An agent you can't evaluate will drift and fail silently — so evaluation and guardrails aren't optional. We build evals that measure the agent's quality against real tasks, guardrails that keep it safe and on-scope, and monitoring that catches regressions, so you can trust and improve it over time. Evals and guardrails are what make an AI agent something you can safely put in front of customers.
Real Results
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
FAQs
Quick answers to the things buyers always check first.
Still have questions? Talk to a specialist
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.


Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation

Front-End Developer & SEO Specialist
MSc Data Science · front-end · technical SEO

Web & SaaS Engineer · DevOps
WordPress · custom web apps · SaaS · DevOps · technical SEO
Free site audit · results in 60 seconds
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
From our clients
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.








Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.

Sophie Thomas
Content lead
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.

Toby Ireson
Agency owner
Well-researched, well-structured content that actually aligns with the SEO strategy. Organized, easy to collaborate with, and consistently on time.

Zoe Ashbridge
Content lead
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.

Lesley Murray
Clinic operations manager
They rebuilt our city pages and fixed the local foundation properly. We're now showing up in the map pack across every territory we serve, and the phone actually rings because of it.

Adam McChesney
Home-services owner
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.

Aliya Vadillo
Marketing director
Another smooth project from the team. They secured exactly the placements we needed, communicated clearly the whole way, and made the entire process effortless.

Cameron Jackson
Agency owner
Their knowledge of SEO is evident, communication is always smooth, and the project was delivered exactly as expected. I wouldn't hesitate to recommend this team to others.

Chris Barnard
Law-firm marketing lead
Contact
Get in touch with our SEO experts for a free consultation. Let's discuss how we can drive measurable organic growth for your business.
A senior strategist replies within one business day. No spam, no junior account managers.