Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Custom AI Agents?
Bespoke agents that reason over your data and take real actions in your stack via tool-use and function-calling.
Discipline: AI Agents
Typical outcome: Senior specialists named on the account
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Custom AI Agents
We design the agent loop for your job: which model, which tools, what it is allowed to do, and when a human takes over. Multi-step orchestration, structured tool-calling, retries and fallbacks — built against a spec and an eval set so behaviour is measurable, not vibes.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Custom AI Agents
A proven 4-step framework that compresses time to results without cutting corners.
01
Audit & Diagnose
Benchmark where Custom AI Agents stands today, surface the highest-leverage opportunities, agree on the KPIs we'll be measured on.
02
Strategy & Roadmap
A senior strategist sequences the 90-day roadmap with quick wins front-loaded and moat plays scoped behind them.
03
Execute & Ship
The pod ships work weekly — instrumentation, deliverables and dashboards updated against the KPIs you signed off on.
04
Measure & Compound
Monthly reviews recalibrate the roadmap. Wins compound, the program keeps moving, every dollar stays accountable.
Anyone can demo an AI agent; shipping one that works reliably under real traffic is engineering. We build custom agents production-grade: proper architecture, error handling, guardrails, grounding against your data, and evals — so the agent performs safely and consistently in production, not just in a screenshot.
Production-readiness is exactly what separates a real agent from a demo that falls over the first time a customer uses it.
Production architecture, not a prototype
Guardrails, grounding and error handling
Reliability under real-world use
Built to survive real traffic
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Integrated & grounded
Agents wired into your systems and data
An agent that can't access your systems, tools and data is a toy — the value is in an agent that actually does things. We integrate agents into your stack (tools, APIs, data, and MCP where it fits) and ground them in your real information, so they take real actions and answer from your truth, not a generic model's guesses.
Deep integration and grounding are what make an agent genuinely useful rather than a chat gimmick.
Integration with your tools, APIs and data
MCP and tool-use where they fit
Grounding in your real information
Agents that take real actions
03
Content velocity
Briefed, drafted, edited, shipped
Evals & guardrails
Measured, safe, and monitored
An agent you can't evaluate will drift and fail silently — so evaluation and guardrails aren't optional. We build evals that measure the agent's quality against real tasks, guardrails that keep it safe and on-scope, and monitoring that catches regressions, so you can trust and improve it over time.
Evals and guardrails are what make an AI agent something you can safely put in front of customers.
Evaluation against real-task quality
Safety and scope guardrails
Monitoring and regression detection
Trustworthy, improvable agents
How we work
Custom AI Agents — what you are actually buying
Commitments rather than results: how the engagement is staffed, reported and priced. Every one of them is true on the first day, before anything has been measured.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Senior
Specialists named on the account
60
Client reviews published with real names
1,000
US markets with their own measured page one
Since 2019
Building search programmes
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
Why do most AI agents fail in production?
Because they're built as demos, not engineered systems — no guardrails, grounding, error handling or evals. We build custom agents production-grade so they perform safely and reliably under real traffic, rather than falling over the first time a real user hits an edge case.
How do you prevent hallucinations and unsafe actions?
With guardrails, grounding against your real data, scoped tool access, and evaluation — so the agent answers from your truth, stays on-scope, and its behaviour is measured rather than assumed.
Can the agent actually use our systems?
Yes — that's the point. We integrate agents into your tools, APIs and data (including MCP where it fits) and ground them in your information, so they take real actions and answer accurately, not as a generic chat toy.
How do you know the agent is any good?
We build evals that measure its quality against real tasks, plus monitoring that catches regressions — so agent quality is measured and improvable, not a black box you hope is working.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Abdur Rahman Shah
Web & SaaS Engineer · DevOps
WordPress · custom web apps · SaaS · DevOps · technical SEO
Builds and ships the web layer — WordPress, custom web apps and SaaS architecture — with the DevOps to run it and the technical-SEO knowledge to make sure what he builds is fast, crawlable and built to rank.
Describe the queue and we will tell you honestly whether an agent can take it safely, what it would need access to, and where a human still has to sit in the loop.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
Their content strategy gave us a much clearer direction for growth. The reasoning behind every recommendation was explained, and it all felt well planned.
Sophie Thomas
Content lead
Slide 2 of 8
We've partnered on multiple projects and the quality stays consistently impressive. Always proactive about valuable opportunities and a pleasure to work with.
Toby Ireson
Agency owner
Slide 3 of 8
Well-researched, well-structured content that actually aligns with the SEO strategy. Organized, easy to collaborate with, and consistently on time.
Zoe Ashbridge
Content lead
Slide 4 of 8
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
Lesley Murray
Clinic operations manager
Slide 5 of 8
They rebuilt our city pages and fixed the local foundation properly. We're now showing up in the map pack across every territory we serve, and the phone actually rings because of it.
Adam McChesney
Home-services owner
Slide 6 of 8
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.
Aliya Vadillo
Marketing director
Slide 7 of 8
Another smooth project from the team. They secured exactly the placements we needed, communicated clearly the whole way, and made the entire process effortless.
Cameron Jackson
Agency owner
Slide 8 of 8
Their knowledge of SEO is evident, communication is always smooth, and the project was delivered exactly as expected. I wouldn't hesitate to recommend this team to others.
Chris Barnard
Law-firm marketing lead
Contact
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