Funnel-wide audit that surfaces friction, drop-off and the exact tests we would run next.
Discipline: Conversion Rate Optimization (CRO)
Typical outcome: Pinpointed exact leak points
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver CRO Audits
Our CRO audit examines your entire conversion funnel — from first click to final purchase — identifying friction points, drop-off areas, usability issues, and untapped opportunities. You receive a prioritized list of optimizations with estimated revenue impact.
The patterns we see across new audits — and the fixes baked into every engagement.
You know it leaks, not where
You can see conversion is low but not why. A CRO audit pinpoints exactly where and why visitors drop.
No prioritised opportunity map
Without prioritisation you test low-impact things. We rank opportunities by potential uplift.
Data you're not using
Analytics and recordings hold the answers but nobody mines them. We turn your existing data into an action plan.
Generic UX opinions
A "UX review" of opinions isn't an audit. We diagnose against real user behaviour and data.
Measurable Results
Engineered for outcomes, not vanity metrics
Every CRO Audits engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Added value to maximize your return on investment.
Prioritized action plan
Added value to maximize your return on investment.
Why our CRO Audits engagements ship results
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship CRO Audits
A proven 4-step framework that compresses time to results without cutting corners.
01
Find the leaks
We analyse the funnel to pinpoint exactly where and why conversions are lost.
02
Diagnose on evidence
Diagnosis grounded in real user data — analytics, heatmaps, recordings — not UX opinion.
03
Prioritise
Opportunities ranked by estimated uplift and effort into a testing roadmap.
04
Deliver the roadmap
A sequenced "test this first" plan of where the gains are.
Pinpoint exactly where and why you lose conversions
A CRO audit's job is to find where and why visitors drop — the specific friction, confusion and objections killing conversion. We analyse your funnel with analytics, heatmaps, session recordings and heuristic review, isolating the highest-impact leak points across landing, product, cart and checkout.
Knowing exactly where you lose people, and why, is the prerequisite to fixing it.
Funnel-wide drop-off analysis
Heatmap, session-recording and analytics review
Friction, confusion and objection diagnosis
High-impact leak-point isolation
02
Organic traffic — last 90d
+263% vs prior period
Prioritised opportunities
A ranked map of where the uplift is
An audit is only useful if it tells you what to fix first — so we rank every opportunity by estimated uplift and effort, giving you a prioritised map of where the conversion gains are and a sequenced testing roadmap to capture them.
Prioritisation turns a list of problems into a plan for revenue.
Opportunities ranked by uplift and effort
A sequenced testing roadmap
Estimated conversion-impact forecasts
Clear "test this first" guidance
03
Content velocity
8 long-form posts · 4 weeks
Evidence, not opinion
Diagnose against real behaviour and data
A CRO audit should rest on evidence, not a reviewer's UX opinions. We diagnose against real user behaviour — the analytics, recordings and data you already have — so the findings are grounded in what your visitors actually do, and defensible when it's time to test them.
Evidence-based diagnosis is what makes an audit trustworthy and its recommendations worth testing.
Diagnosis grounded in real user data
Behavioural evidence over UX opinion
Mining of existing analytics and recordings
Defensible, testable findings
Real Results
CRO Audits outcomes that compound
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
Verified across 500+ live client engagements
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Pinpointed
Exact leak points
Evidence
Not opinion
Prioritised
By uplift & effort
1-2 wks
Typical turnaround
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
What does a CRO audit deliver?
A precise diagnosis of where and why your funnel loses conversions, plus a prioritised opportunity map ranked by potential uplift and effort — grounded in your real user data, not UX opinions. You get a sequenced testing roadmap of where the gains are.
How is it different from a UX review?
A UX review is opinions; a CRO audit is evidence. We diagnose against real user behaviour — analytics, heatmaps, session recordings — so findings reflect what your visitors actually do and are worth testing, not one reviewer's taste.
Will it tell me what to fix first?
Yes — every opportunity is ranked by estimated uplift and effort into a prioritised map and testing roadmap, so you start with the highest-impact fixes rather than guessing.
How long does a CRO audit take?
Typically 1–2 weeks depending on funnel complexity and traffic, delivered as a prioritised opportunity map and testing roadmap.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
Slide 2 of 8
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
Lesley Murray
Clinic operations manager
Slide 3 of 8
They rebuilt our city pages and fixed the local foundation properly. We're now showing up in the map pack across every territory we serve, and the phone actually rings because of it.
Adam McChesney
Home-services owner
Slide 4 of 8
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.
Aliya Vadillo
Marketing director
Slide 5 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 6 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 7 of 8
Structured, reliable, and clear. They explained the process, responded quickly to questions, and completed everything according to plan.
Evan Parry
Real-estate marketing lead
Slide 8 of 8
Well-researched, well-structured content that aligned perfectly with our goals. Organized, easy to collaborate with, and consistently on time.
Holly Caunt
Content lead
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