SEO built for online stores — category and product optimisation, faceted-navigation control and schema that wins rich results.
Discipline: Search Engine Optimization (SEO)
Typical outcome: +312% avg. organic traffic in 12 months
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver eCommerce SEO
eCommerce SEO is its own discipline. We optimise category and product pages, tame faceted navigation and crawl budget, ship Product and Review schema for rich results, and fix the technical debt that keeps stores off page one — so organic becomes your cheapest, highest-margin channel.
The patterns we see across new audits — and the fixes baked into every engagement.
Faceted navigation crawl waste
Filter and sort combinations spawn millions of crawlable URLs that waste budget and create duplicates. We tame facets with canonical and crawl rules.
Category pages that don't rank
Thin, template category pages lose to competitors and marketplaces. We build category content and internal linking that ranks the pages that convert.
Product pages competing with Amazon
Manufacturer-copy product pages can't out-rank marketplaces. We differentiate with unique content, schema and review signals.
Feed and inventory chaos
Out-of-stock, variant and feed issues hurt both SEO and Shopping. We align product data, schema and feeds so they reinforce each other.
Measurable Results
Engineered for outcomes, not vanity metrics
Every eCommerce SEO engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Added value to maximize your return on investment.
Merchant feed alignment
Added value to maximize your return on investment.
Why our eCommerce SEO engagements ship results
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship eCommerce SEO
A proven 4-step framework that compresses time to results without cutting corners.
01
Audit & Diagnose
A 200+ point technical, content and authority audit gives us a baseline scorecard and a prioritised opportunity map.
02
Strategy & Roadmap
We model topical clusters, surface keyword gaps and stack-rank quick wins versus moat plays into a 90-day roadmap.
03
Execute & Ship
Engineers fix crawlability, editors ship content velocity, outreach earns DR70+ links — all instrumented in a shared dashboard.
04
Measure & Compound
Weekly Loom updates, monthly business reviews and a quarterly recalibration so wins compound instead of stalling.
On an e-commerce site, category and faceted pages are where the head and mid-tail rankings live — and where most sites either waste crawl budget on infinite filter URLs or ship thin, unrankable templates. We architect faceted navigation with canonical and crawl discipline, and build category content and internal linking that turns category pages into ranking, converting assets.
Getting category architecture right is the highest-leverage move in e-commerce SEO.
Faceted-navigation crawl and canonical strategy
Category content and internal-link architecture
Head and mid-tail category ranking
Duplicate and thin-page elimination
02
Organic traffic — last 90d
+263% vs prior period
Product differentiation
Out-rank marketplaces on your own products
Product pages carrying manufacturer copy compete on a level playing field with Amazon and lose. We differentiate them: unique product content, rich Product and review schema, FAQ and comparison content, and the internal linking that gives your product pages authority marketplaces don't hand out.
Differentiated, schema-rich product pages are how a retailer wins organic against marketplaces.
Unique product content over manufacturer copy
Product, offer and review structured data
Product FAQ and comparison content
Internal linking that builds product authority
03
Content velocity
8 long-form posts · 4 weeks
Feeds & inventory
Align data, schema and Shopping
E-commerce SEO doesn't stop at the page — product data, structured data and merchant feeds all have to agree, or you get de-indexed variants, Shopping disapprovals and out-of-stock pages bleeding equity. We align product data, schema and feeds, and handle out-of-stock and variant strategy so organic and Shopping reinforce each other.
Clean, aligned product data is what makes the whole e-commerce presence rank and convert.
Product-data, schema and feed alignment
Out-of-stock and variant strategy
Google Merchant / Shopping consistency
Variant canonicalisation and indexation
Real Results
eCommerce SEO outcomes that compound
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
Verified across 500+ live client engagements
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
+312%
Avg. organic traffic in 12 months
37 days
Median time-to-first-page
60+
Verticals shipped against
4.9★
Client satisfaction score
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
What's the biggest e-commerce SEO problem?
Usually faceted navigation and category architecture — filter combinations create millions of crawlable, duplicate URLs while category pages stay thin and unrankable. Fixing crawl/canonical strategy and building real category content is the highest-leverage move.
How do I out-rank Amazon on my own products?
By differentiating your product pages — unique content instead of manufacturer copy, rich Product and review schema, FAQ and comparison content, and internal linking that builds authority marketplaces don't give you. Differentiation is how a retailer wins organic.
Do you handle Google Shopping feeds too?
We align product data, structured data and merchant feeds so organic and Shopping reinforce each other, and handle out-of-stock and variant strategy — because inconsistent product data hurts both channels.
How long does e-commerce SEO take?
Category and technical fixes can move rankings within 1–3 months as Google re-crawls, with product and content differentiation compounding over 3–6 months.
Shoppers increasingly ask ChatGPT and Perplexity for product picks before they ever hit a category page. AI SEO makes your catalog the answer the models recommend — not just a blue link.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
Everything stayed organized and every update was communicated clearly. The work was completed to a very high standard and I would collaborate again in a heartbeat.
Lesley Murray
Clinic operations manager
Slide 2 of 8
They rebuilt our city pages and fixed the local foundation properly. We're now showing up in the map pack across every territory we serve, and the phone actually rings because of it.
Adam McChesney
Home-services owner
Slide 3 of 8
The on-page work was meticulous — they made the changes without disrupting the site and explained the reasoning behind each one. Our performance climbed steadily afterward.
Aliya Vadillo
Marketing director
Slide 4 of 8
Another smooth project from the team. They secured exactly the placements we needed, communicated clearly the whole way, and made the entire process effortless.
Cameron Jackson
Agency owner
Slide 5 of 8
Their knowledge of SEO is evident, communication is always smooth, and the project was delivered exactly as expected. I wouldn't hesitate to recommend this team to others.
Chris Barnard
Law-firm marketing lead
Slide 6 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 7 of 8
Structured, reliable, and clear. They explained the process, responded quickly to questions, and completed everything according to plan.
Evan Parry
Real-estate marketing lead
Slide 8 of 8
They compressed what we expected to be a nine-month sandbox into a couple of months. The authority plan and outreach stack were exactly what a brand-new site needed.
Filip Gavrilovski
iGaming acquisition lead
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