Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Programmatic Display?
Real-time bidding across thousands of premium sites with advanced targeting.
Discipline: Paid Media
Typical outcome: DSP precision audience buying
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Programmatic Display
Programmatic advertising puts your message in front of buyers across thousands of premium sites and apps with surgical precision. We run real-time bidding, audience segmentation, contextual targeting and dynamic creative optimisation as one program — so cost per acquisition keeps dropping as the data set grows.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Programmatic Display
A proven 4-step framework that compresses time to results without cutting corners.
01
DSP precision setup
We build precise audience, contextual and first-party targeting in the DSP, not open-exchange spray-and-pray.
02
Fraud & quality controls
We enforce fraud prevention, inventory allowlists, MFA exclusion and brand safety so spend reaches real people on quality inventory.
03
Viewability & attribution
We build viewable-impression measurement and view-through/multi-touch attribution so display's real assist is visible.
04
Optimise on evidence
We shift budget on incrementality and quality signals, not last-click alone.
Programmatic's power is precise, data-driven audience buying — and its trap is spraying budget across untargeted inventory. We use the DSP to build precise audience, contextual and first-party targeting, reaching the specific people and contexts worth paying for rather than the open exchange's cheapest impressions.
Precision targeting is what separates programmatic that performs from display that just spends.
DSP audience, contextual and first-party targeting
Retargeting and sequential messaging
Lookalike and custom-audience buying
Precision over cheap, broad impressions
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Quality & fraud control
Cut the bots, junk and MFA sites
The open programmatic ecosystem is full of bot traffic, ad fraud and made-for-advertising junk sites — and unmanaged, a lot of display budget flows straight into it. We enforce fraud prevention, inventory allowlists, brand-safety and viewability controls, so your spend reaches real people on quality inventory.
Quality and fraud control is often the difference between programmatic working and programmatic being a black hole.
Ad-fraud prevention and bot filtering
Inventory allowlists and MFA exclusion
Brand-safety and viewability controls
Spend directed to quality inventory
03
Content velocity
Briefed, drafted, edited, shipped
Trustworthy measurement
Prove display's real contribution
Display gets dismissed because it's poorly measured — low last-click credit hides its real assist and awareness value. We build viewability and attribution you can trust: viewable-impression measurement, view-through and multi-touch attribution, and incrementality where it matters, so display's genuine contribution is visible.
Trustworthy measurement is what lets you use programmatic for what it's good at, on evidence.
Viewable-impression measurement
View-through and multi-touch attribution
Incrementality testing where it counts
Evidence-based programmatic investment
How we work
Programmatic Display — what you are actually buying
Not a return we are promising. These are the terms the account runs on — how we are paid, whose accounts these are, and what happens in the month after we miss a target.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
DSP
Precision audience buying
Fraud-safe
Quality inventory only
Viewable
Measurement you trust
Incrementality
Optimisation basis
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
Does display advertising even work anymore?
It does when it's bought precisely and measured honestly. Most display wastes money on untargeted, fraud-ridden inventory — we use the DSP for precise audience and contextual targeting, enforce fraud and quality controls, and measure it properly, so it performs.
How do you handle ad fraud and junk sites?
With fraud prevention, bot filtering, inventory allowlists, MFA-site exclusion and brand-safety controls — because the open programmatic ecosystem is full of bots and made-for-advertising junk that unmanaged budget flows straight into.
Isn't display just spray-and-pray?
Only when done badly. Programmatic's strength is precise, data-driven audience buying via the DSP — audience, contextual, retargeting and lookalike targeting — reaching the specific people worth paying for, not the cheapest broad impressions.
How do you prove display is working?
With trustworthy measurement — viewable impressions, view-through and multi-touch attribution, and incrementality testing — so display's real assist and awareness contribution is visible rather than dismissed on last-click.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Shaheer Sharif
Video Editor · Graphic Designer · 2D Animator
Video editing · motion graphics · 2D animation
Brings the brand to life on screen — editing video, designing graphics and building 2D animation. Turns campaigns, case studies and social content into motion that holds attention and carries the REO Rank look end to end.
Nimra Jabbar
Front-End Developer & SEO Specialist
MSc Data Science · front-end · technical SEO
Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.
Drop your URL and we will read the landing experience the clicks are arriving at. You get the waste we can see and what we would change in the first fortnight — not a capabilities deck.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 2 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 3 of 8
Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
Jack Evans
Startup founder
Slide 4 of 8
Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
James Powell
E-commerce founder
Slide 5 of 8
Responsive, adaptable, and committed from start to finish. They took on the harder technical work without hesitation and kept everything moving.
Liam Brooks
Startup founder
Slide 6 of 8
Excellent results with a quick turnaround. Communication was clear, the technical expertise was obvious, and the whole thing was handled professionally.
Nikki Adams
Marketing director
Slide 7 of 8
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul Coss
Agency owner
Slide 8 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
Contact
Ready to talk about Paid Media?
Send the details and a senior specialist replies within one business day — including an honest read on whether starting with Paid Media is right, or whether something else is capping you first.
