Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is YouTube Ads Management?
Targeted YouTube video campaigns with creative strategy and performance optimization.
Discipline: Paid Media
Typical outcome: 5-sec hook-first creative
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver YouTube Ads Management
YouTube is the world's second-largest search engine. We create and manage targeted video campaigns across TrueView, Bumper, Discovery and Shorts — combining creative strategy with precise audience targeting and performance optimization to drive views, engagement and conversions.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship YouTube Ads Management
A proven 4-step framework that compresses time to results without cutting corners.
01
Hook-first creative
We build video engineered for the first five seconds and the skip button, with variations tested for retention and action.
02
Intent targeting
We use in-market, custom-intent and remarketing signals to put your video in front of actual prospects, not raw views.
03
Connect to conversion
We remarket viewers into conversion campaigns and build view-through and multi-touch measurement so video's impact is visible.
04
Test & scale
We iterate on winning hooks and audiences and scale what drives downstream conversion.
On YouTube, the skip button rules — if the first five seconds don't hook, nothing else matters. We build hook-first video creative engineered for the format: an immediate hook, a clear message that survives a skip, and variations tested for retention and action.
Creative built for how people actually watch (and skip) YouTube is the difference between paid views and paid impact.
Hook-first creative for the first five seconds
Skippable-format-optimised messaging
Retention-and-action creative testing
Variations by placement and intent
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Intent targeting
Reach viewers who are actually prospects
Broad video targeting burns budget on viewers who'll never buy. We use YouTube and Google's intent and audience signals — in-market, custom-intent, remarketing and topic targeting — to put your video in front of viewers who are actually prospects, not just eyeballs.
Intent-led targeting is what turns YouTube from a brand-awareness spend into a demand channel.
In-market and custom-intent audience targeting
Remarketing and sequenced video audiences
Topic and placement precision
Prospect-focused reach over raw views
03
Content velocity
Briefed, drafted, edited, shipped
Connect to conversion
Tie video to funnel and pipeline
Video's biggest problem is that its influence is hard to see, so it gets dismissed. We connect YouTube to the funnel — remarketing viewers into conversion campaigns, view-through and multi-touch measurement, and downstream tracking — so its real contribution to conversions and pipeline is visible and optimisable.
Connecting video to conversion is what lets you invest in YouTube on evidence, not faith.
Viewer-to-conversion remarketing funnel
View-through and multi-touch measurement
Downstream conversion and pipeline tracking
Evidence-based video investment
How we work
YouTube Ads Management — what you are actually buying
Not a return we are promising. These are the terms the account runs on — how we are paid, whose accounts these are, and what happens in the month after we miss a target.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
5-sec
Hook-first creative
Intent
Targeting, not raw views
View-through
Measurement to conversion
Funnel
Awareness tied to pipeline
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
How do I stop people skipping my YouTube ads?
You can't stop the skip, so you win the first five seconds — a strong immediate hook and a message that lands even if they skip. We build hook-first creative engineered for the format and test variations for retention and action.
Does YouTube only drive awareness?
It can drive far more if you connect it to the funnel — remarketing viewers into conversion campaigns and measuring view-through and downstream impact. We turn YouTube from a pure awareness spend into a measurable demand channel.
How do you target the right viewers?
With intent and audience signals — in-market, custom-intent, remarketing and topic targeting — so your video reaches actual prospects rather than burning budget on broad, unqualified views.
How do you measure YouTube's impact?
With view-through and multi-touch attribution plus downstream conversion tracking, so video's real contribution to conversions and pipeline is visible and optimisable, not dismissed because it's hard to see in last-click.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Shaheer Sharif
Video Editor · Graphic Designer · 2D Animator
Video editing · motion graphics · 2D animation
Brings the brand to life on screen — editing video, designing graphics and building 2D animation. Turns campaigns, case studies and social content into motion that holds attention and carries the REO Rank look end to end.
Nimra Jabbar
Front-End Developer & SEO Specialist
MSc Data Science · front-end · technical SEO
Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.
Drop your URL and we will read the landing experience the clicks are arriving at. You get the waste we can see and what we would change in the first fortnight — not a capabilities deck.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
Excellent results with a quick turnaround. Communication was clear, the technical expertise was obvious, and the whole thing was handled professionally.
Nikki Adams
Marketing director
Slide 2 of 8
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul Coss
Agency owner
Slide 3 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
Slide 4 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 5 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 6 of 8
Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
Jack Evans
Startup founder
Slide 7 of 8
Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
James Powell
E-commerce founder
Slide 8 of 8
Responsive, adaptable, and committed from start to finish. They took on the harder technical work without hesitation and kept everything moving.
Liam Brooks
Startup founder
Contact
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Send the details and a senior specialist replies within one business day — including an honest read on whether starting with Paid Media is right, or whether something else is capping you first.
