B2B campaigns that reach decision-makers by role, company and seniority.
Discipline: Paid Media
Typical outcome: ABM account-based targeting
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver LinkedIn Ads
LinkedIn is the premier B2B platform. We run targeted campaigns using Sponsored Content, InMail and lead-gen forms to reach decision-makers by job title, company size, industry and seniority — driving qualified leads and building authority in professional networks.
The patterns we see across new audits — and the fixes baked into every engagement.
The most expensive clicks in ads
LinkedIn CPCs are brutal, so waste is punishing. We make every high-cost click count with tight targeting and offers.
Precise targeting, wasted anyway
LinkedIn's targeting is unmatched but easy to misuse. We build ABM and role-based audiences that hit the right buyers.
Long B2B cycles, no attribution
A 9-month enterprise deal is invisible to last-click. We wire measurement to pipeline, not form-fills.
Weak offers for a cold audience
Demanding a demo from a cold exec fails. We build the gated-content and nurture offers B2B buyers accept.
Measurable Results
Engineered for outcomes, not vanity metrics
Every LinkedIn Ads engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Added value to maximize your return on investment.
B2B conversion tracking
Added value to maximize your return on investment.
Why our LinkedIn Ads engagements ship results
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship LinkedIn Ads
A proven 4-step framework that compresses time to results without cutting corners.
01
ABM audience build
We build account- and role-based audiences of the exact decision-makers you sell to, and exclude everyone you don't, so premium clicks only come from buyers.
02
Offer laddering
We match offers to buyer temperature — insight for cold, nurture in the middle, demos for warm — so the ask always fits.
03
Pipeline attribution
We wire CRM and multi-touch reporting so a 9-month deal's LinkedIn contribution is visible, not judged on form-fills.
04
Optimise to deals
We shift spend toward the audiences and offers producing pipeline, not cheap leads.
LinkedIn's targeting — by company, role, seniority, industry — is unmatched, and given the high CPCs, precision is everything. We build account-based and role-based audiences that reach the specific decision-makers and accounts you sell to, and exclude everyone you don't, so expensive clicks only come from real buyers.
Tight, ABM-grade targeting is how you make LinkedIn's premium pricing pay.
Account-based and role-based audience building
Company, seniority and function targeting
Exclusions that eliminate wasted spend
ABM alignment with sales
02
Organic traffic — last 90d
+263% vs prior period
Offers for B2B buyers
Match the offer to a cold, senior audience
Asking a cold executive for a demo almost never works — the offer has to match where the buyer is. We build the full-funnel offer strategy: valuable gated content and insight for cold prospects, nurture for the middle, and demo/consult offers for warm, in-market buyers, so the ask always fits the temperature.
Right-sized offers are what convert an expensive B2B audience instead of burning budget on a premature pitch.
Gated-content and insight offers for cold buyers
Nurture offers for the middle funnel
Demo/consult offers for warm prospects
Offer matched to buyer temperature
03
Content velocity
8 long-form posts · 4 weeks
Pipeline attribution
Measure to the deal, not the form-fill
A 9-month enterprise deal is invisible to last-click attribution, so LinkedIn ads get judged on the wrong metric and cut prematurely. We wire measurement to pipeline — CRM integration, multi-touch and pipeline reporting — so you see LinkedIn's real contribution to deals, not just cheap form-fills.
Pipeline attribution is what lets you invest in the channel B2B buyers actually respond to with confidence.
CRM-integrated pipeline attribution
Multi-touch and influenced-pipeline reporting
Lead-to-deal quality tracking
Confidence to invest in long-cycle demand
Real Results
LinkedIn Ads outcomes that compound
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
Verified across 500+ live client engagements
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
ABM
Account-based targeting
Pipeline
Attribution, not form-fills
B2B
Decision-maker precision
Lower
Cost per qualified lead
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
LinkedIn clicks are so expensive — is it worth it?
For B2B, often yes — because the targeting reaches the exact decision-makers you sell to. The key is making every high-cost click count with ABM-grade targeting, right-sized offers, and pipeline attribution so you invest based on deals, not cheap form-fills.
How do you use LinkedIn's targeting well?
With account-based and role-based audiences that reach specific accounts, roles and seniorities, plus exclusions that cut waste. Given the CPCs, precision is everything — expensive clicks should only come from real buyers.
Why aren't my LinkedIn ads converting?
Often the offer — asking a cold executive for a demo rarely works. We match offers to buyer temperature: valuable content for cold prospects, nurture in the middle, demos for warm buyers.
How do you prove LinkedIn ROI on long deals?
By wiring measurement to pipeline — CRM integration, multi-touch and influenced-pipeline reporting — so a 9-month deal's LinkedIn contribution is visible, rather than judging the channel on last-click form-fills.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 2 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 3 of 8
Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
Jack Evans
Startup founder
Slide 4 of 8
Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
James Powell
E-commerce founder
Slide 5 of 8
Responsive, adaptable, and committed from start to finish. They took on the harder technical work without hesitation and kept everything moving.
Liam Brooks
Startup founder
Slide 6 of 8
Excellent results with a quick turnaround. Communication was clear, the technical expertise was obvious, and the whole thing was handled professionally.
Nikki Adams
Marketing director
Slide 7 of 8
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul Coss
Agency owner
Slide 8 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
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