Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Google Ads Management?
Full-service Google Ads across Search, Shopping, Display and Performance Max.
Discipline: Paid Media
Typical outcome: Waste first search terms and asset groups audited before spend moves
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Google Ads Management
As certified Google Ads specialists, we manage your entire Google Ads ecosystem — Search, Display, Shopping, and Performance Max campaigns. From setup and keyword research to ongoing bid optimization and creative testing, we maximize ROAS while scaling spend efficiently.
The patterns we see across new audits — and the fixes baked into every engagement.
Smart Bidding on autopilot
Left to Google's automation, spend drifts to easy conversions and broad match bleeds budget. We steer the machine with the right signals and structure.
Optimising to the wrong conversion
Bidding to form-fills, not revenue, buys junk leads. We feed offline conversions so Google optimises to actual sales.
Wasted spend on bad queries
Broad match and PMax hide where money leaks. We enforce negatives, search-term discipline and PMax control.
Long B2B cycles Google can't see
Google optimises to the click, not a 6-month sale. We wire the funnel so bidding reflects real pipeline.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Google Ads Management
A proven 4-step framework that compresses time to results without cutting corners.
01
Account & waste audit
We audit structure, search terms, PMax asset groups and conversion tracking to expose where budget leaks and where automation is optimising to the wrong goal.
02
Wire to revenue
We import offline conversions and set value-based bidding so Smart Bidding optimises to real sales and qualified pipeline, not cheap form-fills.
03
Restructure & steer
We rebuild account structure, feed audience signals, and put PMax and broad match on a tight leash so the algorithm works to your goals.
04
Prune & compound
Weekly search-term, placement and asset-group pruning, with budget shifting to the campaigns proving return.
Google's automation is powerful but optimises to what you feed it — so the work is account structure and conversion signals, not manual bids. We build the campaign structure, audience signals and PMax controls that steer the machine, and enforce the search-term and negative discipline that keeps broad match from bleeding budget.
Giving the algorithm the right structure and signals is how you make Smart Bidding work for you, not for Google's easy conversions.
Account structure and PMax control
Audience and first-party signal feeding
Search-term and negative-keyword discipline
Steering automation to your goals
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Optimise to revenue
Bid to sales, not form-fills
Most Google Ads accounts optimise to a proxy — form-fills or leads — so Google happily buys cheap, low-quality conversions. We wire offline-conversion import and value-based bidding so the algorithm optimises to actual revenue and qualified pipeline, not vanity conversions.
Optimising to real money is what turns a busy account into a profitable one, especially for considered and B2B purchases.
Offline-conversion import and value-based bidding
Optimisation to revenue, not form-fills
Lead-quality feedback into bidding
Long-cycle and B2B pipeline signals
03
Content velocity
Briefed, drafted, edited, shipped
Waste control
Find and cut where the budget leaks
Broad match, PMax and Display hide waste, and it adds up fast. We audit search terms, placements and asset-group performance relentlessly, cut what doesn't convert, and keep PMax and broad match on a tight leash — so every dollar chases a tracked outcome.
Disciplined waste control is often the fastest ROI win in a Google Ads account.
Search-term, placement and asset-group audits
PMax and broad-match containment
Continuous negative and exclusion management
Every dollar mapped to a tracked outcome
How we work
Google Ads Management — what you are actually buying
Not a return we are promising. These are the terms the account runs on — how we are paid, whose accounts these are, and what happens in the month after we miss a target.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Waste first
Search terms and asset groups audited before spend moves
Offline
Conversions imported so bidding sees real sales
Revenue
Bid target, not form-fills
Weekly
Search-term & PMax pruning
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
Isn't Google Ads automated now?
The bidding is, but automation optimises to whatever you feed it — so the work is structure and signals, not manual bids. Left alone, Smart Bidding and PMax drift to easy conversions and broad match bleeds budget. We steer the machine with the right structure, signals and discipline.
Why are my leads low quality?
Usually because the account optimises to form-fills, not sales — so Google buys cheap, junk conversions. We import offline conversions and use value-based bidding so it optimises to actual revenue and qualified pipeline.
How do you control PMax and broad match?
With relentless search-term, placement and asset-group auditing, aggressive negatives and exclusions, and tight containment — because that's where PMax and broad match quietly waste spend.
Can Google Ads work for long B2B sales cycles?
Yes, if bidding reflects pipeline rather than the click. We wire offline conversions and funnel signals so a 6-month sale is visible to the algorithm and spend optimises to real outcomes.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Shaheer Sharif
Video Editor · Graphic Designer · 2D Animator
Video editing · motion graphics · 2D animation
Brings the brand to life on screen — editing video, designing graphics and building 2D animation. Turns campaigns, case studies and social content into motion that holds attention and carries the REO Rank look end to end.
Nimra Jabbar
Front-End Developer & SEO Specialist
MSc Data Science · front-end · technical SEO
Front-end developer and SEO specialist with a Master’s in Data Science. Builds fast, accessible interfaces and the on-page and technical SEO that make them rank — with experience spanning EdTech, enterprise systems and digital consulting.
Drop your URL and we will read the landing experience the clicks are arriving at. You get the waste we can see and what we would change in the first fortnight — not a capabilities deck.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
Excellent results with a quick turnaround. Communication was clear, the technical expertise was obvious, and the whole thing was handled professionally.
Nikki Adams
Marketing director
Slide 2 of 8
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul Coss
Agency owner
Slide 3 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
Slide 4 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 5 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 6 of 8
Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
Jack Evans
Startup founder
Slide 7 of 8
Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
James Powell
E-commerce founder
Slide 8 of 8
Responsive, adaptable, and committed from start to finish. They took on the harder technical work without hesitation and kept everything moving.
Liam Brooks
Startup founder
Contact
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Send the details and a senior specialist replies within one business day — including an honest read on whether starting with Paid Media is right, or whether something else is capping you first.
