Full-service Google Ads across Search, Shopping, Display and Performance Max.
Discipline: Paid Media
Typical outcome: -38% wasted spend cut in 90 days
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Google Ads Management
As certified Google Ads specialists, we manage your entire Google Ads ecosystem — Search, Display, Shopping, and Performance Max campaigns. From setup and keyword research to ongoing bid optimization and creative testing, we maximize ROAS while scaling spend efficiently.
The patterns we see across new audits — and the fixes baked into every engagement.
Smart Bidding on autopilot
Left to Google's automation, spend drifts to easy conversions and broad match bleeds budget. We steer the machine with the right signals and structure.
Optimising to the wrong conversion
Bidding to form-fills, not revenue, buys junk leads. We feed offline conversions so Google optimises to actual sales.
Wasted spend on bad queries
Broad match and PMax hide where money leaks. We enforce negatives, search-term discipline and PMax control.
Long B2B cycles Google can't see
Google optimises to the click, not a 6-month sale. We wire the funnel so bidding reflects real pipeline.
Measurable Results
Engineered for outcomes, not vanity metrics
Every Google Ads Management engagement starts with a measurable goal — revenue, qualified pipeline, or first-page rankings on your highest-intent terms. We instrument the work end-to-end so you can see the trajectory in week two, not month six.
Integral part of our Google Ads Management strategy.
Keyword research & negative keywords
Integral part of our Google Ads Management strategy.
Ad copy A/B testing
Integral part of our Google Ads Management strategy.
Additional Value:
Bid strategy optimization
Added value to maximize your return on investment.
Monthly ROAS reporting
Added value to maximize your return on investment.
Why our Google Ads Management engagements ship results
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Google Ads Management
A proven 4-step framework that compresses time to results without cutting corners.
01
Account & waste audit
We audit structure, search terms, PMax asset groups and conversion tracking to expose where budget leaks and where automation is optimising to the wrong goal.
02
Wire to revenue
We import offline conversions and set value-based bidding so Smart Bidding optimises to real sales and qualified pipeline, not cheap form-fills.
03
Restructure & steer
We rebuild account structure, feed audience signals, and put PMax and broad match on a tight leash so the algorithm works to your goals.
04
Prune & compound
Weekly search-term, placement and asset-group pruning, with budget shifting to the campaigns proving return.
Google's automation is powerful but optimises to what you feed it — so the work is account structure and conversion signals, not manual bids. We build the campaign structure, audience signals and PMax controls that steer the machine, and enforce the search-term and negative discipline that keeps broad match from bleeding budget.
Giving the algorithm the right structure and signals is how you make Smart Bidding work for you, not for Google's easy conversions.
Account structure and PMax control
Audience and first-party signal feeding
Search-term and negative-keyword discipline
Steering automation to your goals
02
Organic traffic — last 90d
+263% vs prior period
Optimise to revenue
Bid to sales, not form-fills
Most Google Ads accounts optimise to a proxy — form-fills or leads — so Google happily buys cheap, low-quality conversions. We wire offline-conversion import and value-based bidding so the algorithm optimises to actual revenue and qualified pipeline, not vanity conversions.
Optimising to real money is what turns a busy account into a profitable one, especially for considered and B2B purchases.
Offline-conversion import and value-based bidding
Optimisation to revenue, not form-fills
Lead-quality feedback into bidding
Long-cycle and B2B pipeline signals
03
Content velocity
8 long-form posts · 4 weeks
Waste control
Find and cut where the budget leaks
Broad match, PMax and Display hide waste, and it adds up fast. We audit search terms, placements and asset-group performance relentlessly, cut what doesn't convert, and keep PMax and broad match on a tight leash — so every dollar chases a tracked outcome.
Disciplined waste control is often the fastest ROI win in a Google Ads account.
Search-term, placement and asset-group audits
PMax and broad-match containment
Continuous negative and exclusion management
Every dollar mapped to a tracked outcome
Real Results
Google Ads Management outcomes that compound
Average measurable wins across active engagements — every number traceable inside the dashboards we ship clients.
Verified across 500+ live client engagements
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
-38%
Wasted spend cut in 90 days
2.7x
Return on ad spend
Revenue
Bid target, not form-fills
Weekly
Search-term & PMax pruning
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
Isn't Google Ads automated now?
The bidding is, but automation optimises to whatever you feed it — so the work is structure and signals, not manual bids. Left alone, Smart Bidding and PMax drift to easy conversions and broad match bleeds budget. We steer the machine with the right structure, signals and discipline.
Why are my leads low quality?
Usually because the account optimises to form-fills, not sales — so Google buys cheap, junk conversions. We import offline conversions and use value-based bidding so it optimises to actual revenue and qualified pipeline.
How do you control PMax and broad match?
With relentless search-term, placement and asset-group auditing, aggressive negatives and exclusions, and tight containment — because that's where PMax and broad match quietly waste spend.
Can Google Ads work for long B2B sales cycles?
Yes, if bidding reflects pipeline rather than the click. We wire offline conversions and funnel signals so a 6-month sale is visible to the algorithm and spend optimises to real outcomes.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Founder
Rao Anas
Founder & CEO
Company vision · technical direction
Founder and CEO. Sets the company vision and leads engineering and technical direction across both SEO and software development — the person who architects the hard problems and owns the standard the whole team builds to.
Founder
Rao Huzaifa
Founder & CEO
Business strategy · finance · delivery
Founder and CFO. Owns business strategy and finance and oversees software delivery end to end, so engagements stay scoped, on budget and shipped.
Founder
Rao Usama
Co-Founder & Product Officer, Head of AI / Data
14+ yrs engineering · AI agents, MCP & automation
Co-Founder and Head of AI & Data. 14+ years in software engineering; leads our AI-agent, MCP-integration and workflow-automation work — turning models into systems that actually run in production.
MSc, Data Science
Rao Hasnain
Chief Operating Officer
Operations · delivery across every engagement
Chief Operating Officer. Runs day-to-day operations and keeps delivery on track across every client engagement — the reason work moves predictably instead of in fits and starts.
Drop your URL, pick the goal you care about most, and we'll show you exactly where the traffic is leaking — technical, content, or authority. No pitch, no obligation, no sales script.
Every quote below is from a real client engagement. We only report what we can tie to a ranking, a booking, or a pipeline number.
5 avg. client review · 60+ engagements
Slide 1 of 8
Excellent results with a quick turnaround. Communication was clear, the technical expertise was obvious, and the whole thing was handled professionally.
Nikki Adams
Marketing director
Slide 2 of 8
They communicated clearly, responded promptly, and made the whole setup straightforward. I would happily work with them again on the next campaign.
Paul Coss
Agency owner
Slide 3 of 8
They shifted our focus from rankings alone toward meaningful conversions. Thoughtful strategy, clear communication, and careful management at every stage.
Syuzana G.
International SEO consultant
Slide 4 of 8
A lot of moving parts, kept organized from start to finish. Clear communication, reliable technical direction, and every deadline met without delays.
Daniel Brooks
SaaS growth lead
Slide 5 of 8
They identified and resolved performance issues that had been quietly hurting us. Technical fixes were explained in plain language and the whole process was efficient.
Ethan Walker
Marketing director
Slide 6 of 8
Our traffic had been flat for a long time. Their strategy was well thought out and we started seeing real momentum soon after implementation.
Jack Evans
Startup founder
Slide 7 of 8
Their competitive analysis showed us exactly where we stood and what to do about it. Detailed, practical, and easy to act on.
James Powell
E-commerce founder
Slide 8 of 8
Responsive, adaptable, and committed from start to finish. They took on the harder technical work without hesitation and kept everything moving.
Liam Brooks
Startup founder
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