Senior-led, every accountReviews published with real names
5.0
from 60 published client reviews
Senior pod, no juniors
on every account
Brands across the industries we serve
What is Digital PR Outreach?
Newsworthy stories and expert commentary that earn editorial backlinks from top publications.
Discipline: Link Building
Typical outcome: Four gates every prospect passes them, most do not
Engagement: monthly retainer or one-time audit
Seniority: lead strategist on every weekly call
About This Service
How We Deliver Digital PR Outreach
We craft newsworthy data studies, expert commentary, and thought leadership content that earns editorial backlinks from top-tier publications, news outlets, and industry blogs. Our digital PR approach builds both domain authority and brand visibility simultaneously.
No retainers without a measurable outcome attached. Every sprint is anchored to a KPI we agreed on in week one — with weekly Loom updates, a shared dashboard, and a senior strategist on every call.
Senior strategist on every account — no juniors learning on your dime
Weekly Loom updates plus a shared Looker dashboard
Your stack, your CMS, your CMS workflow — we adapt to you
Outcome-tied pricing — KPI ranges baked into the contract
Our Process
How we ship Digital PR Outreach
A proven 4-step framework that compresses time to results without cutting corners.
01
Link Gap and Authority Audit
A senior analyst benchmarks your backlink profile against the three competitors who outrank you and flags any toxic links dragging you down. You leave knowing exactly how many quality links you need to close the gap.
02
Prospecting and Story Angles
We build a vetted target list of relevant publications and craft data-led story angles your vertical actually cares about. Every prospect is scored on real traffic and topical relevance, never on inflated domain metrics alone.
03
Outreach and Placement
Our team runs personalized outreach, HARO responses, and digital PR pitches, then secures placements on editorially reviewed sites. We never buy links from networks or use private blog farms.
04
Verify and Report
Every live link is screenshotted, verified for follow status, and logged on your dashboard with its referring traffic and authority. A weekly Loom shows new placements and the ranking movement they drive.
Digital PR lives or dies on the story — journalists link to newsworthy content, not to a product page. We engineer link-worthy stories: original data studies, surveys, trend analysis and expert commentary with a genuine hook, designed to earn coverage in the publications your buyers read.
A great story is what turns outreach into earned, high-authority editorial links.
Original data studies and surveys
Newsworthy angles and trend analysis
Expert commentary and reactive PR
Link-worthy content journalists cover
02
Typical shape of an engagement
Months 4–9 is where money keywords move
Journalist relationships
Targeted outreach that actually lands
Cold, generic pitches die in inboxes; earned coverage comes from targeted outreach and a story worth running. We match each angle to the journalists who actually cover that beat, and pitch with the hook and the data behind it — national business press when the data earns it, trade titles when that is where your buyers read.
Relevance beats reach: a placement in a publication your buyers subscribe to outperforms one in a masthead they never open.
Targeted journalist and publication matching
Relationship-led, non-generic outreach
Tier-1 and niche-publication placements
Reactive and newsjacking outreach
03
Content velocity
Briefed, drafted, edited, shipped
Durable authority
Links that survive the next core update
The whole point of digital PR is durable authority — earned editorial links from high-authority publications survive core updates that wipe out bought and PBN links. We build a natural, diverse, editorially-earned link profile that moves domain authority and defends it, so your rankings rest on links Google trusts.
Earned authority is the update-proof foundation paid and manipulative links never provide.
Earned editorial links from authoritative publications
Natural, diverse anchor and link profile
Domain-authority growth and defence
Update-proof, algorithm-resilient links
How this runs
What the engagement commits to
Not averages, and not a result we are promising in advance — the terms every placement on this service has to clear, and what we do when one goes bad.
Named senior specialists on every engagement
Reported via live Looker Studio dashboards
Tied to revenue KPIs, not vanity metrics
Four gates
Every prospect passes them, most do not
Refused
Networks, exchanges and paid placements
Same day
Placements logged with a screenshot
100%
Links verified live and follow-checked
FAQs
Questions buyers ask before signing
Quick answers to the things buyers always check first.
How is digital PR different from guest posting?
Digital PR earns genuine editorial links from authoritative publications by giving journalists newsworthy stories — data studies, expert commentary, trend analysis. Guest posts are low-authority, often penalisable, and don't move the needle. Earned links are durable and update-proof.
What makes a story worth covering?
A genuine hook — original data, a surprising trend, timely expert commentary — matched to the right journalists. We engineer link-worthy stories rather than pitching product pages, which is why they earn coverage.
Which publications can you get links from?
It depends entirely on the story and the vertical, so we will not promise you a masthead before we have won one. What we will give you is the filter every prospect has to clear: a real audience, an editor who would have run the piece anyway, and readers who plausibly buy what you sell. Some of those are national business titles; more of them are the trade publications your buyers already subscribe to.
Are these links safe from Google updates?
Yes — earned editorial links from real publications are exactly the links Google trusts and rewards, and they survive core updates that wipe out bought, PBN and manipulative links.
No account-manager buffer and no juniors learning on your budget — you work directly with the people who do the work.
Rao Saqlain
Head of Off-Page & Authority
Link building · digital PR · off-site authority
Head of Off-Page and Authority. Leads link building, digital PR and off-site authority across the client base — the signals that move competitive rankings.
Rao Zayn
Head of Content & Brand
Research-led content · technical writing
Head of Content and Brand. A research-led content strategist and technical writer who builds durable authority through genuinely useful writing rather than filler.
Saleha Jabeen
Parasite SEO Specialist
Parasite SEO · gray-niche rankings · high-DR platforms
Parasite SEO specialist. Ranks offers in highly competitive and gray niches by borrowing the authority of high-DR platforms — landing page-one visibility in days, not months, right alongside the media giants Google already trusts.
See your link profile the way a competitor sees it.
Drop your domain and we will pull the profile. You get the gap between you and the sites above you — and a straight answer on whether links are genuinely what is holding you back.
Reviews from our Upwork, Fiverr and direct client engagements. Each card shows where the review was left.
5 avg. client review · 60+ engagements
Slide 1 of 8
We've returned for multiple content and link projects because the quality is always dependable. Well-structured work and a genuinely straightforward process.
Jason Berkowitz
Agency owner
Slide 2 of 8
They consistently identify high-quality opportunities, keep communication clear, and deliver exactly what we need. A partnership we plan to keep.
Jessica Levenson
Marketing director
Slide 3 of 8
We've used the team for outreach several times and they stay consistently reliable. Quality placements, clear communication, and excellent value.
Jonathan Gili-Ross
Startup founder
Slide 4 of 8
A very strategic approach to link building — quality placements, transparent progress, and a level of consistency that made a noticeable difference.
Kerry-Ann Davies
Marketing director
Slide 5 of 8
Delivered everything within a few days without compromising quality. Fast, professional, and consistently reliable across every campaign.
Kit Cresswell
Agency owner
Slide 6 of 8
Numerous campaigns completed, and the results have consistently met expectations. Their focus on quality placements makes them a trusted partner.
Mason Carter
Home-services owner
Slide 7 of 8
A proactive approach to finding the right opportunities and a dependable hand keeping the project moving in the right direction. Exactly what we needed.
Matt Casady
iGaming acquisition lead
Slide 8 of 8
They clearly understand modern SEO and approach every project with confidence and precision. Reassuring to work with someone who genuinely knows the field.
Russell Jamieson
Law-firm marketing lead
Contact
Ready to talk about Link Building?
Send the details and a senior specialist replies within one business day — including an honest read on whether starting with Link Building is right, or whether something else is capping you first.
